Essays about: "business administration - marketing"
Showing result 31 - 35 of 104 essays containing the words business administration - marketing.
-
31. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. READ MORE
-
32. Investigating the ‘Greenness’ of Young Consumers : A Study on the Influence of Environmental Concern, Exposure to Green Marketing and Green Scepticism on Green Purchase Decisions.
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date: 2020-06-06 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Elina Nurmi Julia Darnéus Ekeroth Natasha Milner (1993-01-08) (1996-07-24) (1998-05-05) Title: Investigating the ‘Greenness’ of Young Consumers Tutor: David Freund Keywords: Environmental concern, green marketing, green consumer, green scepticism, green purchase decision. Research Question: How can environmental concern, exposure to green marketing and green scepticism influence young consumers’ green purchase decisions? Purpose: The purpose of this thesis is to investigate how young consumers’ green purchase decisions can be influenced by their environmental concern, exposure to green marketing and lastly, green scepticism. READ MORE
-
33. A Gamification Theory : A study of loyalty enhancement in the retail context
University essay from Umeå universitet/FöretagsekonomiAbstract : Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. READ MORE
-
34. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration Authors: Emma-Sophie Doksaeter & Julia Nordman Supervisor: Jonas Kågström Date: January 2019 Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE
-
35. Multi-stakeholder partnership in smallholding dairy farming : a case study from Bangladesh
University essay from SLU/Dept. of EconomicsAbstract : In the era of Sustainable Development Goal 2030 agenda, development of agribusiness and poverty eradication is quite significant challenges, particularly in developing countries like Bangladesh. Smallholding dairy farming is a crucial part of agribusiness and poverty reduction in Bangladesh, though there are many economic and social challenges for smallholding farmers. READ MORE