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Showing result 1 - 5 of 19 essays matching the above criteria.

1. 1. Displays of Deference, Projections of Power : The English East India Company in Japan, 1615–1622

   University essay from Uppsala universitet/Historiska institutionen

   Author : Tami Hioki; [2023]
   Keywords : English East India Company; Hirado; Japan; Richard Cocks; Tokugawa shogunate; connected histories; cosmopolitanism; power relations; global interactions;

   Abstract : From 1613 to 1623, the English East India Company (EIC) maintained a trading post at Hirado, Japan. This trading post was one of the first that the EIC established, and because England was far from the empire it would one day become, Company members had to adjust to local customs and respect the laws of Japan in order to conduct business there. READ MORE

3. 2. English Can Be Efficient within Swedish Business, Although Code Shifting Often Appears : A Study of English as a Lingua Franca in a Business Context at a Swedish Company

   University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Author : Sandra Verrone; [2023]
   Keywords : English as a lingua franca ELF ; business English as lingua franca BELF ; semi-structured interviews; code shifting; native languages; foreign languages; Sweden;

   Abstract : This study aims to explore how the application of Business English as a Lingua Franca (BELF) is perceived among the employees at a chosen company, exploring to what extent BELF is used, and identifying opportunities and challenges of BELF. Using a qualitative research methodology conducted through semi-structured interviews, consisting of six participants, the study delves into the usage of BELF in a bigger Swedish company, how the employees experience it, and what factors matter for its outcome. READ MORE

4. 3. Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alessandro Solmi; Peter Moane; [2021]
   Keywords : Brand Extensions; Engagement; Interaction; Supporters; Football clubs; Business and Economics;

   Abstract : Title: Supporting the Cause: How Can Football Supporters Engage with a Club’s Brand Extensions Seminar Date: June 4th, 2020 Course: BUSN39: Degree Project in Global Marketing Authors: Peter Moane and Alessandro Solmi Supervisor: Ekaterini Drosou Thesis Purpose: This research aims at understanding what English supporters of football teams with a small fan base deem important in order to buy, engage or interact with the brand extensions put in place by their favourite club, thereby contributing to the club’s revenue. Methodology: The thesis adopts a relativist ontology and a social-constructionist epistemology, which induced authors to choose a qualitative method and an abductive approach. READ MORE

5. 4. From Conversation to Action : Perceptions and Practices of Allyship in aSwedish Workplace Context

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Laksana Baskaran; Emelie Jin; [2021]
   Keywords : Allyship; Diversity Management; D I; Global Organizations; Workplace Allyship; Training; Discrimination; Cross-cultural DM; Sweden; United States; Allyship; Diversity management; Mångfald och Inkludering; Globala organisationer; Utbildning; Diskriminering; Tvärkulturell DM; Sverige; USA;

   Abstract : Motivated by laws and regulations, moral grounds or the potential business advantages a more diverse workforce might bring, Diversity Management has become an ubiquitous part of organizational practices. Still, minorities are regularly exposed to social and structural discrimination at their workplaces. READ MORE

6. 5. The impact of product promotion on customer loyalty: A quantitative study on Zara

   University essay from Umeå universitet/Företagsekonomi

   Author : Anh Quang Bui; Víctor Muñoz Martinez; [2019]
   Keywords : Customer Loyalty; Product Promotion;

   Abstract : We are living in a competitive business world, on which every company strives to have a better and more significant share of the market. Long term customer relationship is essential in order to reach that success. READ MORE