Essays about: "buyer behavior model"

Showing result 6 - 10 of 15 essays containing the words buyer behavior model.

  1. 6. The buyer-seller risk distribution and competition effects in procurement auctions

    University essay from KTH/Entreprenörskap och Innovation

    Author : Ivan Ridderstedt; [2016]
    Keywords : Procurement auctions; public procurement; government procurement; competition effects; common-value model; risk distribution; procurement productivity;

    Abstract : This thesis investigates how competition effects in government procurement auction are affected by the risk distribution between the procurer and the winning bidder. The risk distribution is linked to the conditions of payment which is assumed to be largely determined by the procurer. READ MORE

  3. 7. Sustainability transparency in road freight distribution in Sweden

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrei Tarus; [2015]
    Keywords : distribution; sustainability transparency; transport buyers; Sweden; Social Sciences;

    Abstract : Background: An extensive literature review pointed out the limited knowledge on the value of sustainability transparency in road freight distribution. This is researched in the context of non-compliance to current sustainability issues in Sweden. READ MORE

  4. 8. Safeguarding compliance with supplier codes of conduct : Investigating how buying organizations ensure the compliance of suppliers with higher bargaining power

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Heidi Hyyryläinen; Erica Löfgren; [2014]
    Keywords : supplier code of conduct; code of conduct; corporate social responsibility; sustainable supply chain; buyer-supplier relationship; bargaining power;

    Abstract : An increasing number of companies are using Supplier Codes of Conduct to ensure socially responsible behavior in their supply chains. Previous research on SCCs have focused on powerful brand owning multinational corporations and have concluded that a cooperative approach, the cooperation model, has yielded better results than a more traditional approach based on monitoring and sanctions, the compliance model. READ MORE

  5. 9. Konsumenters beslutsprocess om krukväxter : konsumentstudie rörande yngre och äldres resonemang innan köp av krukväxter till hemmet/dekoration

    University essay from SLU/Dept. of People and Society

    Author : Julia Waller; [2014]
    Keywords : krukväxter; prydnadsväxter; konsumenter; beslutprocess; the buyer decision process;

    Abstract : I jordbruksverkets marknadsöversikt från 2013 anmärker författarna en viss problematik som tycks gälla för krukväxtproduktionen. Ser man till antalet sålda produkter visar statistiken att produktionen av krukväxter minskat med 31 % sedan 1999, och det är inget som helt kompenserats genom ökad import. READ MORE

  6. 10. Game trailers - A study of game trailer design

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Stefan Karlsson; Sebastian Bergendorf; [2013]
    Keywords : Video games marketing; Game trailer; Announcement trailer; Game trailer design; Purchase intention;

    Abstract : A case study on four game trailers was conducted to find out how the design of game trailers can affect purchase intentions of viewers. The purpose of the thesis was to investigate what aspects of an announcement trailer that should be considered when designing a game trailer in order to impact purchase intention of viewers. READ MORE