Essays about: "case study of negotiation"
Showing result 21 - 25 of 135 essays containing the words case study of negotiation.
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21. Making Sense of Organizational Change: The Impact of Contextual Factors on Middle Managers’ Sensemaking Processes and Room for Negotiation : A Case Study Exploring Organizational Change from a Change Recipient Perspective
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Throughout their existence, organizations face endless change. Organizational change programs, despite often being initiated by top management, inevitably involve employees at multiple levels in the organization, including middle managers, which could be argued to play an especially important role as they are both receivers and implementers of the change. READ MORE
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22. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines
University essay from Göteborgs universitet/Graduate SchoolAbstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE
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23. Staying Authentic in a Commercial Industry: A Case Study of the Danish Superliga
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : With commercial development of the football industry, it has become increasingly difficult to stay authentic as a club in the eyes of the supporters. However, the ac- tions of the clubs under the commercial pressure in an industry which builds upon authentic communities around the clubs leads to an alienation of the clubs as commercial brands in the eyes of the supporters. READ MORE
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24. ‘We are not the same, sis’ : A qualitative study of the negotiation of femininity in online spaces
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The thesis examines how the logic of misogyny and post-feminism has perpetuated the negotiations of femininity in digital environments. Employing thematic analysis, the study explores online depictions of the phenomenon Not Like the Other Girls in order to explain its relation to internalized misogyny. READ MORE
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25. 'The world has changed; these days, women are the ones who are keeping their families'. Gender norms, women's economic empowerment and male capture in the rural Tanzanian poultry value-chain
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The study presented in this thesis aimed to explore how gender norms in four rural districts in Kilimanjaro and Lindi Region of Tanzania might influence rural women chicken farmers' economic empowerment when an urban vendor introduces an improved breed of chicken. More specifically, the following aims were explored: the normative expectations for husbands and wives in the communities researched, and how these expectations may influence intra-household negotiation processes following a market-led intervention within the Tanzanian poultry value-chain; if and how intra-household resource allocation may be changed if profits were to increase within a women-led business. READ MORE
