Essays about: "challenges in service marketing"

Showing result 21 - 25 of 53 essays containing the words challenges in service marketing.

1. 21. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Weiyang Huang; Hongyu Zhu; Yuxin Pan; [2017]
   Keywords : Customer satisfaction; relationship marketing tactics; quality of service; price perception; brand perception; value proposition.;

   Abstract : Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with customers by satisfying them as much as possible. READ MORE

3. 22. How firms can reduce the risks with fixed price contracts

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Alexander Aniol; [2017]
   Keywords : ;

   Abstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE

4. 23. Utilizing entrepreneurs’ cultural capital as marketing strategies in the restaurant industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Edgar Leon; David Marriaga; [2016]
   Keywords : immigrant entrepreneurs; cultural capital; marketing strategies; marketing acculturation.; Business and Economics;

   Abstract : Immigrant entrepreneurs who get involved in the restaurant industry face different challenges to promote their restaurants and attract new customers. However, immigrant entrepreneurs’ cultural capital is an important asset that can be exploited to overcome these challenges. READ MORE

5. 24. Innovative Co-Branding. A case study of Swedish companies’ attitudes toward innovative marketing concepts

   University essay from Göteborgs universitet/Graduate School

   Author : Linda Odenman; [2015-07-13]
   Keywords : Innovation adoption; Service innovation; Entrepreneurial marketing; Branding; Co-branding;

   Abstract : This thesis addresses the difficulty to build a strong brand and capture the audience attention. In a noisy world, were consumers get bombarded by loud advertising and aggressive campaigns, companies are forced to adopt nontraditional, innovative brand strategies, including co-branding. READ MORE

6. 25. Important Aspects when Taking Software as a Service to Market : A multi-case study in the ICT industry

   University essay from KTH/Industriell marknadsföring

   Author : LINA BEITE BÖRJESON; FRIDA ROGBERG; [2015]
   Keywords : Software as a Service; cloud computing; marketing; pricing; SaaS challenges;

   Abstract : The information and communication technology industry is constantly affected by rapid changes and new development in technology. During the recent years there is an emerging trend within IT outsourcing where scalable and flexible IT enabled capabilities are delivered as a service over the Internet, called cloud computing. READ MORE