Essays about: "challenges in service marketing"

Showing result 11 - 15 of 53 essays containing the words challenges in service marketing.

  1. 11. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Abstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE

  3. 12. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Edlund; Evelynne Geiger; [2020]
    Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

    Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

  4. 13. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

    University essay from KTH/Energiteknik

    Author : Albert Petersson; [2020]
    Keywords : ;

    Abstract : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. READ MORE

  5. 14. Understanding the design and delivery of customer experience from multiple perspectives : A case study within luxury travel industry

    University essay from Uppsala universitet/Industriell teknik

    Author : Gurruraj Anantharramu; Pascal Kaiser; [2020]
    Keywords : Experience Economy; Customer Experience; Customer Journey; Touchpoints; Co-creation; Customer; Luxury Travel Industry; Supply-Chain;

    Abstract : Staging experiences and providing optimal customer experience has become the new battlefield within the marketing segment, since the introduction of experience economy. The modern customer has multiple devices, channels and touchpoints to interact with the organization and with rapidly changing digital technology, where the product or service information are available online 24/7, he/ she is in-charge of his/ her own experiences. READ MORE

  6. 15. Gamification – The solution for a sustainable society?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Patrik Björk; Olivia Zandin; [2019]
    Keywords : Gamification; public organization; municipality; strategic communication; digitalization; innovation; citizen engagement; dialogue; marketing communication; City Points; participatory budget; offentliga organisationer; kommuner; digital strategisk kommunikation; digitalisering; medborgerligt engagemang; medborgardialog; deltagande budget; Social Sciences;

    Abstract : Den offentliga sektorn står inför utmaningar när det kommer till digitalisering och medborgare har höga förväntningar på att den offentliga sektorn ska vara effektiv och erbjuda högkvalitativ service. År 2018 tilldelades den portugisiska kommunen Cascais ett pris från organisationen World Summit Awards för sin digitala plattform City Points Cascais inom kategorin, Digital Innovation in Government and Citizen Engagement. READ MORE