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Showing result 11 - 15 of 135 essays matching the above criteria.

1. 11. A Tool Prototype Supporting Risk-Based Testing in Agile Embedded Software Development

   University essay from Mälardalens universitet/Akademin för innovation, design och teknik

   Author : Saef Jasem; [2022]
   Keywords : Risk-Based Testing; Risk Analysis; Qualitative Research; Risk Management Tools; Design Thinking; Riskbaserad Testning; Riskanalys; Kvalitativ forskning; Riskhanteringsverktyg; Designtänkande;

   Abstract : Risk-Based Testing is a testing approach in software development that involves identifying, analyzing, controlling, testing, and reporting risks. The strategy provides several benefits and helps companies control risks and manage them effectively. READ MORE

3. 12. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rebecca Frölander; Johanna Gullbrandsson; [2022]
   Keywords : Influencer Marketing; Social Media Influencers; Parasocial Relationship; Persuasion Knowledge; Transparency; Sponsored Content;

   Abstract : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. READ MORE

4. 13. An Ambidextrous Approach to User Acceptance Testing Management and Automation : How software customers can optimize their processes to explore new technology as well as current performance to improve the effectiveness of user acceptance testing

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Anton Edin; Mariam Qorbanzada; [2022]
   Keywords : ;

   Abstract : User acceptance tests are tests that are executed by companies that are updating or integrating a new IT system. The system is usually procured by another company which has developed the system; acceptance testing is important to validate functionality and ensure that the system is working within the target IT landscape. READ MORE

5. 14. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Oskar Eriksson; Mathilda Axelsson; [2022]
   Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

   Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE

6. 15. Orchestrating Industry Transition: A case study of value chain collaboration strategies to enable urban mining in the Danish building industry

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Mathias Peitersen; [2022]
   Keywords : Urban Mining UM ; Circular Construction; Circular Business Model Innovation CBMI ; Value Chain Collaboration; Supply Chain Partnerships; Transition Management Theory.; Business and Economics;

   Abstract : Production of building materials is connected to a great deal of environmental degradation, and demand for materials is expected to increase. Currently, the construction industry is responsible for 23 % of the global GHG emissions, 40 % of the raw materials consumed globally, and 32 % of the waste generated in Europe. READ MORE