Essays about: "commercialization networks"

Showing result 11 - 14 of 14 essays containing the words commercialization networks.

  1. 11. Because you cannot recommend yourself

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Tuire Melander; [2014]
    Keywords : practitioner perspective; public relations; communication; social media; blogs; blog marketing; Social Sciences;

    Abstract : “Because you cannot recommend yourself” – An exploratory study of practitioner perceptions on the use and challenges ofblogs as a medium in PR In the 21st century, an overwhelming majority of all information generated by companies and consumers is digital. Having gone from passive audiences to actively coproducing content for PR and marketing, consumers are better positioned than ever to share their experiences and recommendations through online social networks. READ MORE

  3. 12. Commercializing a Multi-Service Mobile NFC Offering

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Riikka Murto; [2012]
    Keywords : NFC; service development and commercialization; business networks; commercialization networks;

    Abstract : This thesis explores service innovation and commercialization processes in a context that necessitates the collaboration of a large number of actors from different industries. Near Field Communication (NFC) services promise to revolutionize everyday life as an NFC-enabled mobile phone replaces the user's keys, credit cards and public transportation travel cards as well as enables new mobile services. READ MORE

  4. 13. Social Capital among Farmer Association members and non-members - a field study on inter- and intragroup trust in rural Mozambique

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Zofie Bengtsson; [2010]
    Keywords : social capital; farmer association; Mozambique; small-scale farming; trust; Law and Political Science;

    Abstract : Farmer associations are suggested a good tool to increase rural income and strengthen social ties among small-scale farmers. Strong social bonds can in turn generate social capital which is identified to matter significantly for development outcomes and poverty alleviation. READ MORE

  5. 14. Internationalizing to the UK : a resource based perspective

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Carl-Johan Vilsson; Matthew Geldard; [2007]
    Keywords : Internationalization; SME; Business model; United Kingdom;

    Abstract : A significant problem in the construction industry is the losses sustained as a result of the theft of tools and equipment from construction sites. The case study company, referred to as PSS, have successfully developed and commercialized a technological solution to prevent such theft within Sweden. READ MORE