Essays about: "communicating of banks"

Showing result 1 - 5 of 12 essays containing the words communicating of banks.

  1. 1. Mortgage Information and Consumer Understanding : A Study of Swedish Banks

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Gustav Andersson; Ludvig Borges Månsson; [2024]
    Keywords : Mortgage; communication; banks; financial sustainability; consumer behavior; CSR;

    Abstract : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. READ MORE

  3. 2. A mixed-method study on CSR communication in the Swedish banking sector

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ida Ludwigsson; Isabella Hong; [2022]
    Keywords : CSR communication; CSR authenticity; Knowledge; Message content factor;

    Abstract : In light of the challenges surrounding CSR communication and the obstacles facing banks that wish to effectively communicate about their CSR initiatives, the purpose of this thesis is to examine CSR communication in the context of the Swedish banking sector. By departing from a conceptual model of effective CSR communication, this thesis intends to measure the extent to which different message content factors influence CSR authenticity and leads to favourable consumer response outcomes: attitude, trust, and word-of-mouth intention. READ MORE

  4. 3. War for Talent in the Era of Employer Branding : Exploring how Swedish banks manage their Employer Brand in order to attract and retain the talents of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jesper Nilsson; Joel Gustafsson; Simon Ulriksson; [2019]
    Keywords : Employer Branding; Swedish Banking Industry; Generation Y; Millennials; Recruitment; Employer Brand; Employer Attractiveness; Corporate Social Responsibility;

    Abstract : Background: Concurrently, as the importance of Employer Branding has increased over the past decades, Swedish banks have reached an all-time low customer satisfaction and suffer from a lack of trust. The latest entrants to the workforce, Generation Y, have shown unique demands and wants from their employer, where they generally value working for a company contributing to society. READ MORE

  5. 4. Service quality and its effect on customer satisfaction in online-banking : A quantitative study about the relationship between service quality and customer satisfaction

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Oliver Bacetic; Adam Persson; [2018]
    Keywords : Customer satisfaction; Service quality; e-SERVQUAL; SSTs; TAM;

    Abstract : The continuous development and expansion of online-banking have significantly changed the way of conducting banking errands. The traditional bank is gradually perishing as online-banking takes over, leading customers and banks to acquire new ways of communicating. READ MORE

  6. 5. Sustainable Banking: A Closer Look at Scandinavian Banks´Sustainability Activities and Stock Market Performance

    University essay from

    Author : Stefan Bojovic; Maria Tran; [2017-07-03]
    Keywords : Abnormal Returns; Banks; Event Study; Scandinavia; Sustainability;

    Abstract : This thesis investigates announcements of sustainability news in major commercial Scandinavian banks and their effect on stock market performance by conducting a quantitative research method using a standard event study methodology. Two research questions are employed with the aim of firstly investigating if there is any relationship and secondly if the relationship differs between announcements of good news and bad news regarding sustainability. READ MORE