Essays about: "concept of fashion"

Showing result 21 - 25 of 194 essays containing the words concept of fashion.

  1. 21. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

    University essay from Umeå universitet/Företagsekonomi

    Author : Nine Cagnin; Manon Nicolas; [2022]
    Keywords : Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

    Abstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE

  3. 22. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Greijer; Abdullah Smew; [2022]
    Keywords : Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

    Abstract : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. READ MORE

  4. 23. Exploring Visualization of Sustainability-Related Data in Second-Hand Shopping Application

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Julia Ekman; [2022]
    Keywords : Sustainability; data visualization; human computer interaction; interface design; second-hand; user interviews;

    Abstract : The demand for transparency within the fashion industry is rising, and retailers are under mounting pressure to become more sustainable. This pressure comes from both consumers becoming more aware of their carbon footprint and from new laws and regulations worldwide. READ MORE

  5. 24. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Wendt; [2022]
    Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

  6. 25. Attaining Product Level Forward Traceability for Textile & Fashion : Using Block Chain based Traceability Solutions

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muhammad Hassan Khalid; [2022]
    Keywords : Forward traceability; Backward traceability; Granularity; Block chain technology; Traceability technologies; Customer privacy;

    Abstract : The purpose of this thesis is to explore how to enable forward traceability of textile and fashion products at product level, using BC based traceability solutions. The study finds that within TC industry, forward traceability using available technologies (RFIDs, NFCs, QR codes ) is technically possible, however there could be impending regulatory, legal, technical implications of using these technologies. READ MORE