Essays about: "conceptual framework on role of information in business organization"

Found 3 essays containing the words conceptual framework on role of information in business organization.

1. 1. Examining Strategic Planning and Use of Intellectual Capital through Spectacles : A study on how small businesses implement intellectual capital into their strategic planning using cases of independent optical firms

   University essay from Umeå universitet/Företagsekonomi

   Author : Piia Hyytiä; Emma Karvik; [2020]
   Keywords : Strategic Planning; Intellectual Capital; SME; Implementation; Management; Optical Industry; Accounting;

   Abstract : In the business world of today and the knowledge-based economy that we are living in, with challenges such as digitalization and globalization, traditional sources of competitive differentiation are being stripped away. Due to this more businesses have started realizing their core capability to be the invisible assets of their firm rather than the visible ones. READ MORE

3. 2. How to Increase Handover Accuracy of Marketing Generated Leads : A Case Study of the Leads Handover in a Multinational B2B Cooperation

   University essay from KTH/Industriell marknadsföring

   Author : Olivia Persson Hedin; Malena Sihvonen; [2016]
   Keywords : Marketing Generated Leads; Lead Handover; Marketing-Sales Interface; Marketing and Sales Alignment; Information Handover; Interdepartmental Cooperation; Information Handover; Business-to-Business; kundleads från marknadsföringsaktiviteter; överlämning av kundleads; samarbete mellan marknadsföring och sälj; informationsöverlämning; business-to-business;

   Abstract : På grund av marknadsförings växande roll i kundinteraktion, befinner sig marknadsavdelningar allt mer i besittning av nya typer av kundinformation och sådan information som traditionellt har genererats och förvaltats av försäljningsavdelningar. Genom att tillhandahålla försäljningsavdelningen med högkvalitativa kundleads och samarbeta i att avancera dessa till faktiska affärer, kan marknadsföring använda sin nya roll i kundinteraktionen och därmed stödja försäljningstillväxten. READ MORE

4. 3. Employer Branding and Talent-Relationship-Management : Improving the Organizational Recruitment Approach

   University essay from Handelshögskolan vid Umeå universitet

   Author : Andreas Macioschek; Robin Katoen; [2007]
   Keywords : Talent-Relationship-Management; Employer Branding; employer brand; Human Resource Management; talent management; employees;

   Abstract : In todays business environment there is an increasing recognition that human resources are a valuable asset to distinguish a company from its competitors. This tendency, in combination with increasing job mobility among employees and an ongoing demographic change, has turned the labour market into a competitive arena. READ MORE