Essays about: "conclusion for marketing information system"

Showing result 11 - 15 of 21 essays containing the words conclusion for marketing information system.

  1. 11. Internet Technology Use in The Value Chain of Ethiopian SMEs : The Benefits, problems & Prospects.

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : ASAMNEW DESSIE KASSIE; [2012]
    Keywords : SME; Internet Technology; Value Chain;

    Abstract : Background: Major attention in researches within the field of internet technologies andits usage in service providing Small and medium Enterprises has been devoted in thedeveloped countries. Little or almost no attention or studies have been given on most ofthe developing or third world countries specifically, Ethiopia which can be consideredas a black hole in related researches. READ MORE

  3. 12. Sustainability and organics : an explorative case study of the Swedish organic dairy sector from a sustainability marketing perspective

    University essay from Lunds universitet/LUCSUS

    Author : Sarita Bhagat; [2012]
    Keywords : sustainbility sciences; sustainable marketing; market orientation; organic dairy production; Sweden; Social Sciences;

    Abstract : Organic farming, considered as an agricultural practice, is supported by the CAP as an initiation for promoting environmental friendly method. The CAP supports the growth of a consumer-driven organic market. READ MORE

  4. 13. Assessment of factors influencing marketing strategies of Software as a Service or SaaS

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Natalia Michelsonas; Rahim Mohammed Abdur; [2012]
    Keywords : SaaS; Software as a Service;

    Abstract : This paper analyses marketing strategies appropriate for small companies providing SaaS (“Software as a Service”) solutions. The exploratory research approach was adopted to answer the thesis question. Three frameworks were used by the researchers as the basis for data analysis. The first is the DEMATEL approach developed by Wu et al. READ MORE

  5. 14. Visst vill jag köpa det här : en studie om vilka marknadsföringsstrategier som kananvändas av livsmedelsföretag för att marknadsföra exklusivalivsmedel i butik

    University essay from SLU/Dept. of Economics

    Author : Chilani De Soysa; [2011]
    Keywords : marknadsföring; butik; exklusiva livsmedel; sinnen;

    Abstract : Marknadsföring är något centralt i livsmedelsbutiker. Detta tillföljd av ett överskott avlivsmedelsbutiker vilket har inneburit att konkurrensen hårdnat inom denna bransch då deflesta butiker riktar sig mot samma kundsegment (pers. med., Nilsson, 2011) . READ MORE

  6. 15. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
    Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

    Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE