Essays about: "conclusion on a marketing project"

Showing result 21 - 25 of 51 essays containing the words conclusion on a marketing project.

1. 21. Activating A Brands Track Record Using Retro Branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Niklas Heed; Malte Bäck; [2019]
   Keywords : Retro Branding; Retro Brand; Brand Track Record; Strategic Brand Management; Social Sciences;

   Abstract : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. READ MORE

3. 22. Personal Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Karlsson; Carla Melissa Cetino Salazar; [2019]
   Keywords : Personal Branding; Brand Essence; Online Offline Channels; Interplay; Layers of Personal Brands; Business and Economics;

   Abstract : Title: Personal Brands: The Interplay of Offline and Online Scenes Date of the Seminar: June 5th, 2019 Course: BUSN39: Degree project in global marketing Authors: Melissa Cetino & Johanna Karlsson Supervisor: Veronika Tarnovskaya Keywords: Personal Branding, Brand Essence, Online & Offline Channels, Interplay, Layers of Personal Brands Thesis Purpose: The purpose of this Master Thesis was to dive deep into the phenomenon of personal branding by answering the research question of how individuals interrelate online and offline scenes when expressing their personal brand. Theoretical Perspective: A conceptual framework was developed based on previous research, which displays the connection between the different personal branding environments. READ MORE

4. 23. Hub Criativo do Beato- For whom by whom? : A narrative study of global entrepreneurial and creative urban practices in the eastern riverside of Lisbon

   University essay from KTH/Samhällsplanering och miljö

   Author : Solveig Lönnervall; Michaela Sundell; [2018]
   Keywords : Creative economy; globalisation; neoliberalism; place marketing; public-private partnership; urban regeneration; industrial heritage; urban managerialism;

   Abstract : This thesis investigates the phenomenon of creative hubs in former industrial sites based upon the case study of Hub Criativo do Beato and its process of implementation in Lisbon, Portugal. The hub is explored in relation to political-cultural power embedded in the practice of globalism and public-private partnership. READ MORE

5. 24. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
   Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

   Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

6. 25. To Plant and Grow Innovation : Steering Support for Innovation Processes in Medium Sized Companies

   University essay from KTH/Maskinkonstruktion (Avd.)

   Author : JOSEFIN CLEMEDTSON; EMELIE PÄÄJÄRVI; [2018]
   Keywords : Steering support; innovation processes; innovation process models; steering innovation projects; medium sized companies; SME; sustainability; Styrstöd; innovationsprocesser; innovationsprocess modeller; styrning av innovationsprojekt; medelstora företag; SME; hållbarhet;

   Abstract : Being innovative and environmentally sustainable can help companies to achieve success. Depending on the size of the company it can be achieved in different ways. When conducting innovation projects, the level of formal steering support might differ, especially if sustainability wants to be achieved. READ MORE