Essays about: "conclusion on a marketing project"
Showing result 6 - 10 of 51 essays containing the words conclusion on a marketing project.
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6. Mending the end-goal paradox of social and commercial marketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE
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7. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE
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8. Factors Affecting Covid-19 Vaccine Hesitancy in Sweden (2021)
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Authors: Tatev Nazaryan, Nella Karapetyan Supervisor: Fleura Bardhi Date: May 31st, 2021 Course: BUS39 Degree Project in Global Marketing Keywords: Vaccine Hesitancy, Covid-19 Pandemic, Vaccination, Vaccine refusers, Vaccine deniers, Immunization, Social Marketing Thesis Purpose: The aim of this qualitative study is to understand the factors affecting the Covid-19 vaccine hesitancy phenomenon in Sweden. Theoretical Perspective: Our study adopts the Socio-Ecological Model in order to understand what factors affect hesitancy towards the Covid-19 vaccines. READ MORE
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9. Wear Beyond Tear
University essay from Lunds universitet/IndustridesignAbstract : The topic of environmental issues, in relation to clothing consumption, was researched with the intention of contributing to the lessening of its negative effects. The conclusion was that an extended amount of use would result in less need for new production, where most of the emissions come from, thus making the system more efficient resource-wise. READ MORE
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10. Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Constructing Vegan and Sustainable Consumption Date of the Seminar: 2021-06-04 Course: BUSN39 Degree Project in Global Marketing Authors: Ninette Hansson and Vanille Cousyn Johansson Supervisor: Sofia Ulver and Hossain Shahriar Key Words: Vegan Consumption, Sustainable Consumption, Ideologies, Myths, Consumer Responsibilization, Cultural Branding Thesis Purpose: The purpose of this thesis is to explore how marketplace ideologies and myths shape vegan and sustainable consumption. Theoretical Perspective: Ideologies and Myths, Consumer Responsibilization and Cultural Branding. READ MORE
