Essays about: "congruence method"

Showing result 1 - 5 of 36 essays containing the words congruence method.

  1. 1. Riesling In Rock : A quantitative study about how music affects the sensory perception of wine

    University essay from Umeå universitet/Institutionen för kost- och måltidsvetenskap

    Author : Kristian Rönnlund; [2023]
    Keywords : Wine; Music; Sensory analysis; Riesling; Vin; Musik; Sensorisk analys; Riesling;

    Abstract : Abstract Aim. To see if different auditory conditions affect the perceived intensity of the sensory attributes scent, acidity, sweetness, fruitiness, minerality and liking of wine, additionally the aim is to see if the effect is the same for different wines made from the same grape. Background. READ MORE

  3. 2. In Trade and War : An analysis of interdependence theory and Russo-German gas relations

    University essay from Försvarshögskolan

    Author : Beatrice Björkman; [2023]
    Keywords : interdependence; interdependence theory; trade expectations; Keohane; Nye; Dale; power and interdependence; economic interdependence and war; trade; energy trade; conflict; energy conflict; natural gas; Germany; Russia; congruence method; interdependens; interdependensteori; Keohane; Nye; Dale; handel; energi; konflikt; naturgas; Tyskland; Ryssland; kongruensmetod;

    Abstract : The European security order has for an extended period of time time rested on the assumption that interstate trade, and other economic ties, will lower the incentives for conflict initiation and thereby result in peace. This assumption was called into question on February 24, 2022, by the Russian re-invasion of Ukraine. READ MORE

  4. 3. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

    University essay from Umeå universitet/Företagsekonomi

    Author : Lelia Yamina Belouadi; Güney Han; [2023]
    Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

    Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE

  5. 4. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Mellin; Ioannis Diakoulakis; [2023]
    Keywords : Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

    Abstract : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. READ MORE

  6. 5. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE