Essays about: "connect with customer"

Showing result 11 - 15 of 53 essays containing the words connect with customer.

  1. 11. How companies use social media marketing to acquire new customers in times of crisis

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Henry Nielsen; Katja Schildknecht; [2021]
    Keywords : Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

    Abstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE

  3. 12. The Impact of the Invite-Only Strategy on Initial User Adoption : An Exploratory Investigation of Social Networking Mobile Applications

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ronja Schoenberger; Stefanie Seeburger; [2021]
    Keywords : Invite-Only; App Adoption; Closed Social Networks; Artificial Scarcity; Technology Adoption; User Motivation; Initial App Adoption; Social Networking Mobile Applications;

    Abstract : Background: Social networking mobile applications are designed to socially connect users among each other to consume but also to produce content. Especially because these apps represent a high potential to acquire revenue streams through advertisements, but also to gain customer insights, companies are interested in entering this market by creating new social networking apps. READ MORE

  4. 13. Canoo Link : From City to Nature

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Andreas Berg; [2021]
    Keywords : Electric vehicle; Autonomous driving; Utility; Subscription; Leisure activities; Nature;

    Abstract : People in cities have a need of recreation. Leisure activities are a big part of people’s health and well- being. Many leisure activities are practiced outside in the nature. Today many citizens do not own a car and public transportation fail to meet the peoples need to move out from the city center out into the wild nature. READ MORE

  5. 14. Designing Virtual Reality Experiences for Elderly : A qualitative study focusing on VR suppliers operating within the elder care sector.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Bohlin; Linn Müller; [2020]
    Keywords : Virtual reality; Technology; Customer Experience; Customer value; Digital immigrants; Early and Late adopters; Digital divide; Elderly; Designing for elderly; Design process;

    Abstract : Abstract                                                    This thesis provides an in-depth research of five VR suppliers working with creating VR experiences targeted to elderly within the elder care sector in Sweden. Furthermore, a technological knowledge gap between elderly and VR technology are researched. READ MORE

  6. 15. Exploring Voice-Controlled System : Services and Consumer Preferences towards future usage within the Food Industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Parflo Jennifer; Georgi Sofroniev; [2020]
    Keywords : ;

    Abstract : As voice assistants and voice-controlled devices continue to gain traction, companies worldwide are exploring the potentials that voice-controlled systems can offer - an ability to connect with users, drive customer attraction, gain market share, and build valuable relationships with market segments. Voice systems shift the interactions from human-based interaction or manually input to a process bound to electronic devices and channels. READ MORE