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Showing result 1 - 5 of 53 essays matching the above criteria.

1. 1. Machine learning for detecting financial crime from transactional behaviour

   University essay from Uppsala universitet/Signaler och system

   Author : Markus Englund; [2023]
   Keywords : machine learning; deep learning; financial crime; time series; time series classification; XGBoost; maskininlärning; djupinlärning; finansiell brottslighet; tidsserier; klassificering av tidsserier; XGBoost;

   Abstract : Banks and other financial institutions are to a certain extent obligated to ensure that their services are not utilized for any type of financial crime. This thesis investigates the possibility of analyzing bank customers' transactional behaviour with machine learning to detect if they are involved in financial crime. READ MORE

3. 2. Load profiling and customer segmentation for demand-side management

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anne Baril; [2023]
   Keywords : Smart meter data; TLP; customer segmentation; DSM; EE; D R; clustering; Data från smarta mätare; TLP; kundsegmentering; DSM; EE; D R; klustring;

   Abstract : The energy transition is accompanied by massive electrification of uses and sectors such as transport. As a result, the pressure on the electricity grid is increasing, and the time to connect to the power system is lengthening. READ MORE

4. 3. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Lisa Svensson; Sanna Eriksson; [2022]
   Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

   Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

5. 4. The TikTok effect : A case study on emotional marketing through social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Camila Daniela Vasquez Rodriguez; [2022]
   Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

   Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

6. 5. Can Social Media Help Boost Customer Satisfaction? : A quantitative study on how different social media marketing activities impact customer satisfaction.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caiyan Liu; Frida Andersson; Iftin Omar; [2022]
   Keywords : “Social media marketing”; “Social media marketing activities”; “Customer satisfaction”; “Entertainment”; “Trendiness”; “Customisation”; “Interaction”; “WOM”; “EWOM”; “Quantitative research”.;

   Abstract : Background: The development of social media brings traditional marketing into a newera - social media marketing - which offers new platforms through which brands cancarry out marketing activities and connect with their customers. Thus, social mediamarketing has become important for brands and marketers to reach their customers andsocial media marketing activities (SMMAs) include entertainment, trendiness,customisation, interaction, and word of mouth (WOM). READ MORE