Essays about: "conscious"

Showing result 21 - 25 of 590 essays containing the word conscious.

1. 21. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

   University essay from

   Author : Alice Sbrogio; Kristian Shamon; [2023]
   Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

   Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

3. 22. The plastic bag ban in Kenya : A study on consumer perceptions and attitudes following the plastic bag ban in Nairobi, Kenya

   University essay from

   Author : Sauda Luzze; [2023]
   Keywords : Plastic bag ban; Kenya; Nairobi; behavioral change; attitude; perception.;

   Abstract : In 2017, Kenya's government banned plastic bags, to reduce plastic waste and protect the environment. Today Kenya has one of the strictest plastic bag bans in the world. READ MORE

4. 23. Detection of Abnormalities in Cardiac Rhythm Using Spiking Neural Networks

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Dorsa Mohammad; [2023]
   Keywords : Artificial Intelligence AI ; Machine Learning ML ; Spiking Neural Network SNN ; Artificial Neural Networks; Healthcare devices; Electrocardiogram ECG ; Neuromorphic computing.; Technology and Engineering;

   Abstract : Artificial Intelligence (AI) and Machine Learning (ML) have been increasingly attracting attentions in many different fields. Healthcare is one of the areas that has greatly benefited from the advances in AI/ML. READ MORE

5. 24. The grass is always tastier on the fruitful side : exploring the potentials, opportunities and challenges of urban food production: a case study of Uppsala

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Sanaz Kalantari; Rana Toprak; [2023]
   Keywords : Urbanization; grass lawns; urban agriculture; food production; Uppsala; Ultuna Permakultur; municipal sector; planning; establishing; management; ecosystems; human-nature connectedness; extinction of experience; top-down; bottom-up; landscape architecture;

   Abstract : Urbanization has globally led to economic and infrastructural growth but has also resulted in environmental degradation, decreased access to fertile agricultural land, increased food demand, and fragmentation of essential ecosystems. These challenges are prevalent in Swedish cities, including Uppsala, where green spaces are predominantly covered by lawns. READ MORE

6. 25. The Underdog Brand Position

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
   Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

   Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE