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Showing result 1 - 5 of 21 essays matching the above criteria.

  1. 1. Unpacking taste : the social life of wine

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Henrik Mikael Waldin; [2022]
    Keywords : social fields; modernity; tradition; authenticity; natural wine;

    Abstract : Wine’s context exceeds the story of pleasure and natural enchantment as it is also laden with conflict and controversy. Wine is part of contemporary discussions on globalization, class and postcolonialism, biodiversity and climate change. In a sense, wine does not only reflect nature, but wine also reflects and is embedded in its social context. READ MORE

  3. 2. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Anton Freij; [2022]
    Keywords : Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality;

    Abstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE

  4. 3. Brand authenticity on Instagram: Consumers’ perspective on beauty brands

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ann-Katrin Herke; [2022]
    Keywords : Social Sciences;

    Abstract : Capturing how consumers understand brand authenticity is a prominent quest by scholars. However, the concept is characterized by its multiplicity of meanings. Especially in the context of social media, the meaning of brand authenticity remains uncaptured. READ MORE

  5. 4. Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Nadja Skoglund; [2022]
    Keywords : Strategic Communication; Personal Branding; Collaborative Storytelling; Storyworlds; Para-Social relationships; Influencers; Social Sciences;

    Abstract : This thesis examines the phenomena of personal branding. Empirically, it uses two different commercial podcasts made by influencers as comparative case study examples. READ MORE

  6. 5. Pushing Authenticity. Challenging Narratives and Performances on Women’s Subcultural Participation

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : Filippa Nilsson; [2021]
    Keywords : cultural sociology; subcultural theory; gender; ethnography; rave; skateboarding; authenticity; Social Sciences;

    Abstract : This thesis examines women’s subcultural participation based on ethnographic fieldwork and 73 interviews with women within the skateboarding and rave cultures. The study explores and develops how we view female participation. READ MORE