Essays about: "consumer base perspective"

Showing result 21 - 25 of 26 essays containing the words consumer base perspective.

  1. 21. Student’s Website Usage : -Today’s students, tomorrows consumer.

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Sandra Alvarsson; Cheong Ha; Sabrina Thams; [2011]
    Keywords : Net Generation; Internet; marketing online; online branding; student; website selection;

    Abstract : Purpose The purpose of this thesis is, looking from a consumer’s perspective, to investigate the influences of students website selection Background Today’s students are a new generation of consumers. They have been brought up with digi-tal media and have different attitudes towards marketing than their parents. READ MORE

  3. 22. Employing Your Customers.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Daniel Dudek; André Röijer; [2011]
    Keywords : Employer Branding; Consumer Branding; Work Intentions; Recruitment; Customers;

    Abstract : When looking for employees, it is important to find the right employees and doing so as cost efficiently as possible. If a recruitment process can start with a higher candidate quality in general, it ideally allows for less resource consumption in order to find the right employees. READ MORE

  4. 23. The Role Of Service Quality In Shaping Consumer Behaviour And It's Impact On Customer Base On Businesses

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Lebo Emori; Seth Ackah; [2010]
    Keywords : service; quality; service quality; customer; customer service; banking; SERVQUAL; SERVPERF;

    Abstract : This study aims to investigate the effect of service quality in shaping consumer behavior and the impact on the customer base of businesses from the perspective of retail banking customers in the United Kingdom. The study draws on customer behavior and attitude premised on the SERVQUAL and SERVPERF models originated by Parasuraman et al. READ MORE

  5. 24. Kundrelationer på Internet : en utveckling av Skandias webbplats

    University essay from SLU/Dept. of Forest Products

    Author : Malin Skoglund; [2008]
    Keywords : relationsmarknadsföring; kundrelationer; försäkringsbranschen;

    Abstract : This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group's Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. READ MORE

  6. 25. Can values drive value for sustainable business? : An analyzing and interpreting case study of Konsum Värmland Value-creation

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Madeleine Zetterberg; [2007]
    Keywords : Service Management; Values-based management;

    Abstract : Abstract Historically, value was believed to be created and embedded in the manufacturing process, implying that companies were the creators of value. Conversely, the notion of value-creation changed during the last decades and has implemented the customer orientation and service centred view. READ MORE