Essays about: "consumer base perspective"

Showing result 11 - 15 of 26 essays containing the words consumer base perspective.

  1. 11. “The eyes also eat”: The Instagram Experience and Values that construct Destination Image.

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Ines Goncalves Martins; [2018]
    Keywords : Social Media; Destination Image; Instagram; Experiences; Expectations; Online Consumer Behavior; Narratives; Authenticity; Tourism.; Social Sciences;

    Abstract : Social media has been incorporated increasingly in society day to day lives. The emergence of social media has changed how people interact with and search for information about destinations. This thesis looks into the perspective of Instagram users’ on destination image formation through Instagram posts in accounts that only post about traveling. READ MORE

  3. 12. How does sustainability affect you? : A holistic view of how sustainability affects consumers’ apparel purchasing behaviour in Sweden and in Finland

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Niina Räisänen; [2018]
    Keywords : Apparel industry; Consumer behaviour; Sustainability; Sustainability communication; Sustainable consumer behaviour;

    Abstract : Background Sustainability is one of the hot topics in the apparel industry currently. Companies are working to improve an environmental impact of clothing production and social conditions at manufacturers and communicating to the public about these practices. READ MORE

  4. 13. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  5. 14. Social media's significance on the need recognition and information search, in B2B investment decisions of 3D printers.

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Gustav Boström; [2015]
    Keywords : 3D printer; desktop 3d printer; Social media; B2B; decision making; need recognition; information search; consumer behaviour; B2B marketing;

    Abstract : This study examines what significance social media (Facebook, LinkedIn, Twitter and Instagram) may have in regard to clients need recognition and information search, in B2B investment decision making of desktop 3D printers. The study was made on 121 respondents from the 3D printer reseller company 3DVerkstan’s customer base. READ MORE

  6. 15. Please, Keep My Secret - How consumer culture influences product-based female empowerment in a specific BOP context

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Linder; Heimar Svensson; [2014-12-05]
    Keywords : Product-Based Female Empowerment; BOP; BOP Consumption; Cultural Meanings; Consumer Culture; CCT; Product Adoption; Kenya;

    Abstract : The perception of the Base-of-the-Pyramid (BOP) as one single consumer market is no longer a viable notion. The present article illustrates this through an exploration of how local cultural meanings shape a distinct consumer context in a BOP market. READ MORE