Essays about: "Spa marketing"

Found 5 essays containing the words Spa marketing.

  1. 1. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
    Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

    Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE

  3. 2. Beans, community and Ceproma : comparative study of the transformation from self-consumption tomarket-oriented production in two communities in Costa Rica

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Esteban Chacon Orozco; [2018]
    Keywords : beans processing; Ceproma; community; rural development; production system;

    Abstract : During the first decade of the twenty-first century, Costa Rica, like many other countries around the world, suffered from the international prices of basic grains. As a strategy to counteract the negative effects of this problem, the government implemented some projects to boost basic grain production, including the construction of 19 food processing and marketing centers (Ceproma). READ MORE

  4. 3. The building of a value based chain : case study of a global, FSC- and Fairtrade certified sawn wood value chain

    University essay from SLU/Dept. of Economics

    Author : Frida Magnusson; [2015]
    Keywords : Chile; collaborations; Fairtrade; forest products; FSC; functioning; sawn wood; structure; value based; value chain;

    Abstract : The next frontier of value creation for businesses may lie in finding ways to combine economical, social and environmental sustainability to preserve and protect natural resources. Nowadays, incorporation of sustainability values in core operations is not only seen as a part of sustainable development, but also as a successful strategy for companies. READ MORE

  5. 4. Destination Spa Darkov : A study reviewing options for a full spa experience

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Katerina Spacilova; [2014]
    Keywords : wellness tourism; spa; well-being; ‘destination spa’; nutrition; physical activity; mental balance; Darkov Spa;

    Abstract : Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. READ MORE

  6. 5. Consumer Attitude toward Spa in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Sirinya Panadis; Lalita Phongvivat; [2011]
    Keywords : Thai Spa; consumer attitude; Spa marketing; consumer behavior;

    Abstract : .... READ MORE