Essays about: "consumer behaviour"

Showing result 36 - 40 of 621 essays containing the words consumer behaviour.

  1. 36. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
    Keywords : sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

    Abstract : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. READ MORE

  3. 37. Reverse Logistics in the Setting of Industry 4.0: A Sustainability Perspective

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Nils Linden; Sophie Persson; Dhannya Rejoice Maliackal; [2023]
    Keywords : Industry 4.0; Reverse Logistics; Sustainability; Sustainability Measurements; Manufacturing Companies;

    Abstract : Circularity and sustainability, these are terms that are discussed in many different ways in current research due to the climate crisis. To face the challenges of the climate crisis and new consumer behaviour, the still emerging concept of Industry 4.0 is considered in different ways. READ MORE

  4. 38. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Vendela Johansson; Joy Bou Absi; [2023]
    Keywords : Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

    Abstract : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. READ MORE

  5. 39. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Benjamin Aidanpää; [2023]
    Keywords : Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

    Abstract : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. READ MORE

  6. 40. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE