Essays about: "consumers experience"

Showing result 36 - 40 of 508 essays containing the words consumers experience.

1. 36. Illuminating the Dark : Measuring Emotional Experiences of Dark Tourism Consumers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Dana Szalaiova; Mark Vidrinskas; [2023]
   Keywords : Dark tourism; Dark Tourism Spectrum; Seven Dark Suppliers; emotions; emotional experiences; word-of-mouth;

   Abstract : This study examines the emotional experiences of 152 respondents visiting ‘light’, ‘lighter’, and ‘lightest’ dark tourism sites and the relationship those experiences have with positive word-of-mouth. Therefore, the theoretical contribution of this study fills in the research gap by focusing on the destinations on the ‘lighter’ periphery of Stone’s Dark Tourism Spectrum. READ MORE

3. 37. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

4. 38. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Anwaar Naser; Laura Trandafir; Asterios Varsamidis; [2023]
   Keywords : Autism; ASD; niche; consumer; inclusiveness; e-commerce; website design;

   Abstract : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. READ MORE

5. 39. Comfort through Clothing: North American women’s relationship with clothing through the lens of culture.

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Kara Tullman; [2023]
   Keywords : comfort; clothing; material culture; habitus; cultural capital; North American women; female consumers; Bourdieu; market research; emotions.; Cultural Sciences;

   Abstract : Through ethnographic analysis, this thesis investigates the ways in which North American women seek and experience different modes of comfort through their clothing. The material is drawn from a market research study that employs qualitative methods with a spectrum of women across the United States and Canada. READ MORE

6. 40. To What Extent EU Regulations and Consumer Behavior Have Affected the Expansion of Alternative Proteins: A Comparison of the Plant-Based and Cell-Based Meat Markets

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Josefine Andersson; Kassidy Hannah; [2023]
   Keywords : European Union; Meat Substitutes; Alternative Meat; Plant-Based Meat; Cell-Based Meat; Conventional Meat; GM Food; Novel Food; Food Law; PBM; CBM;

   Abstract : Plant-based meat (PBM) fulfills the criteria set by the European Union regulations for the product to be sold in the EU and is currently a highly consumed conventional meat substitute in the region. Whereas, cell-based meat (CBM), as of July 2023, does not fulfill the criteria set by the EU regulations for the product to be legally sold in the EU. READ MORE