Essays about: "consumers experience"
Showing result 26 - 30 of 508 essays containing the words consumers experience.
-
26. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE
-
27. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE
-
28. Gamification within the Metaverse : A quantitative study to understand how consumer engagement is influenced by gamification strategies in the Metaverse
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Through the development of digitalization, the use of the Metaverse and the strategy of utilizing game elements for brands has increased. Therefore, this thesis purpose has been to understand, from the consumers perspective, if consumer engagement is influenced by gamification strategies used by brands in the Metaverse. READ MORE
-
29. Arbetsmiljö och djurvälfärd på små mjölkgårdar
University essay from SLU/Dept. of Clinical SciencesAbstract : Det har setts en tydlig minskning av antalet företag med mjölkkor i Sverige, det är framför allt de mindre gårdarna som har minskat i antal. Denna minskning skulle kunna påverka Sveriges livsmedelsförsörjning under krissituationer. READ MORE
-
30. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE