Essays about: "contact with marketing"

Showing result 21 - 25 of 85 essays containing the words contact with marketing.

1. 21. The implementation of e-books into Icelandic libraries

   University essay from

   Author : Íris Alda Ísleifsdóttir; [2018]
   Keywords : E-books; public librarians; Rafbókasafnið; innovation; marketing; Iceland;

   Abstract : This study examines whether librarians’ views on ebooks in libraries can impact the potential success of ebooks in libraries. Because of the lack of research available concerning e-books in Iceland a preliminary research was conducted to gather information on the current situation in Iceland. READ MORE

3. 22. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

   University essay from SLU/Dept. of Economics

   Author : Kim Meyer; [2018]
   Keywords : branding; brand building; brand equity; brand management; marketing;

   Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

4. 23. Perfect sleep

   University essay from Lunds universitet/Industridesign

   Author : Julia Söderberg; [2018]
   Keywords : Arts and Architecture; Technology and Engineering;

   Abstract : At the time for the starting point of this master thesis, the Electrolux Healthy Home department where at a high extent looking into how a system of products that could communicate with one another could give the user a better experience in the home. Products that where looked into for coupling where for example an air purifier with a robotic vacuum-cleaner, maybe also coupled with any other product that could give the cus- tomer a better experience in the experience area “well-being”. READ MORE

5. 24. Where should your influencer marketing strategy land?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Sofie Murakas; Emmy Svedberg; [2018]
   Keywords : Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

   Abstract : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. READ MORE

6. 25. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE