Essays about: "conventional marketing channel"

Found 3 essays containing the words conventional marketing channel.

  1. 1. Channel attribution modelling using clickstream data from an online store

    University essay from Linköpings universitet/Statistik och maskininlärning

    Author : Kevin Neville; [2017]
    Keywords : Clickstream data; Channel attribution; Logistic regression; Variable selection; Data driven marketing;

    Abstract : In marketing, behaviour of users is analysed in order to discover which channels (for instance TV, Social media etc.) are important for increasing the user’s intention to buy a product. The search for better channel attribution models than the common last-click model is of major concern for the industry of marketing. READ MORE

  3. 2. När leder kännedom till handling? : en studie om hur den ekologiska miljömärkningen KRAV kan nå ut till fler konsumenter

    University essay from SLU/Dept. of Economics

    Author : Oscar Palm; Fanny Skoglund; [2013]
    Keywords : KRAV; marknadsföring; kommunikation; sociala medier; målgrupp;

    Abstract : Jordbruket är den mest klimatkänsliga sektorn som både påverkas av och påverkar klimatförändringarna. Ekologiska livsmedel är att föredra ur miljösynpunkt då konstgödsel och bekämpningsmedel inte förekommer i den ekologiska odlingen. KRAV-märkningen är Sveriges mest kända miljömärkning och visar att en vara är ekologisk odlad. READ MORE

  4. 3. Social Media Marketing vs. Prevalent Marketing Practices Master Thesis : A Study of Marketing Approaches for Micro firms in Sweden

    University essay from IHH, Centre for Innovation Systems, Entrepreneurship and Growth; JIBS Entrepreneurship Centre

    Author : Muhammad Tariq; Abdul ghaffar; [2010]
    Keywords : Social Media Marketing; Conventional Marketing Practices; Relationship marketing; Adoption of social media;

    Abstract : Background In Sweden almost 90% of businesses are micro in nature which plays a pivotal role in the economy by generating employment opportunities as well as serving a source of instilling entrepreneurial spirit and innovation. Due to their invaluable contributions to the economy, their survival through revenue generating marketing practices has become an area of much more interest than ever realized before. READ MORE