Essays about: "corporate image thesis"

Showing result 6 - 10 of 85 essays containing the words corporate image thesis.

  1. 6. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  3. 7. PPA Greenwashing or Financial Incentives for Investments in Offshore Wind Power? A qualitative study on power purchasing agreement and its effect on investment decisions and corporate image in the offshore wind power industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jacob Bjärne; Albin Frick; [2022-07-01]
    Keywords : PPA; Greenwashing; Green Energy; CSR; Offshore Wind Power;

    Abstract : The government of Sweden is currently looking to expand one of the unexploited natural resources, offshore wind. Offshore wind power has for several years been stagnated in terms of production, and the funding of projects has been one of the major issues. Getting bank loans with a lower interest rate demands a steady cash-flow. READ MORE

  4. 8. Understanding the role of Socio-Emotional Wealth (SEW) on CSR : A single case study of Saudi Arabian family-owned businesses

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ziad Darraki; Saravanan Pandurangan; [2022]
    Keywords : SEW; CSR; Family firms; SEW perspective; CSR activities;

    Abstract : Introduction: In family businesses, previous literature does not discuss about the connection between Corporate Social Responsibility (CSR) activities and Socio-Emotional Wealth (SEW). Therefore, this research provides the role of SEW on CSR activities in family businesses. READ MORE

  5. 9. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : XU YUNSHU; YAO KAIYU; [2022]
    Keywords : Corporate social irresponsibility; corporate image; consumer buying behaviour;

    Abstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE

  6. 10. Effects of mandatory sustainability reporting in Sweden : A study on how the amendment has affected the content of Swedish companies’ sustainability reports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gabriel Butros; Junior Chukro; [2022]
    Keywords : Sustainability; Corporate social responsibility; CSR; Sustainability reporting; Stakeholders; Mandatory reporting; Annual Reports Act.; Hållbarhet; Företags samhällsansvar; CSR; Hållbarhetsrapportering; Intressenter; Obligatorisk rapportering; Årsredovisningslagen.;

    Abstract : Stakeholders have for the past few years been interested in organizations' impact on sustainability, where economic, environmental, and social issues are prioritized. In 2017, the Annual Reports Act was amended. It now requires companies that meet the criteria to report their CSR activities and impact on sustainability-related issues annually. READ MORE