Essays about: "corporate image thesis"

Showing result 16 - 20 of 85 essays containing the words corporate image thesis.

  1. 16. USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Natalie Lindgren; [2021]
    Keywords : UGC; SOR; EVM;

    Abstract : UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. READ MORE

  3. 17. The effect of corporate donations on a company’s market value in a short-term perspective : An event study approach

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Axel Andreasson; Gustav Bergman; [2020]
    Keywords : corporate donation; event study; corporate social responsibility; abnormal returns; market value; företagsdonation; event-studie; företags samhällsansvar; abnormal avkastning; marknadsvärde;

    Abstract : Background: Societies around the world have seen an increased willingness to contribute to social responsibilities activities. One way for corporations to commit to corporate social responsibility (CSR) have been to donate corporate assets. However, donating company assets has been questioned if justifiable. READ MORE

  4. 18. What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?

    University essay from Umeå universitet/Företagsekonomi

    Author : Jocelyn Charraud; Marcus Widell; [2019]
    Keywords : sponsorship; esports; perceptions;

    Abstract : Problem: Esports budgets and earnings have significantly increased in the past years whichhas increased the level of involvement of corporate sponsors in esports. Ironically, researchaimed at sponsorship within esports is not so abundant. READ MORE

  5. 19. Food supply chains and social change in the Global South : a case study of a Swedish food retailer

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Marius Hegselmann; [2019]
    Keywords : social audits; food retailer; CSR; Postcolonialism; governmentality; Foucault;

    Abstract : Corporations have used the concept of Corporate Social Responsibility (CSR) for many years. The literature around CSR is viewing it from a very critical perspective, due to its connection to marketing activities from corporations. READ MORE

  6. 20. WACC: Where Are the Corporate Chicks? A study on female presence within corporate finance and banks' efforts to increase it.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ida Hanhirova; Isabel Thelin; [2019]
    Keywords : Employer Branding; Gender Diversity; Recruitment Advertisement; Women in Finance;

    Abstract : The financial industry, especially corporate finance, has historically been perceived as somewhat male-dominated. During recent years however, attention has been drawn to increased efforts to achieving gender equality among professionals within finance, followed by debates regarding the importance of it. READ MORE