Essays about: "corporate image thesis"

Showing result 11 - 15 of 85 essays containing the words corporate image thesis.

1. 11. Pricing collateralized loan obligation tranches using machine learning : Machine learning applied to financial data

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marcus Enström; [2022]
   Keywords : Collateralized loan obligation; Machine learning; Artificial neural networks; Financial data; Ensemble methods; Collateralized loan obligation; Maskininlärning; Artificiella neurala nätverk; Finansiell data; Ensemblemetoder;

   Abstract : Machine learning and neural networks have recently become very popular in a large category of domains, partly thanks to their ability to solve complex problems by finding patterns in data, but also due to an increase in computing power and data availability. Successful applications of machine learning include for example image classification, natural language processing, and product recommendation. READ MORE

3. 12. Using machine learning to visualize and analyze attack graphs

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Antoine Cottineau; [2021]
   Keywords : Attack graph; Graph visualization; Graph clustering; Network security; Node embedding; Attackgraf; grafvisualisering; grafklustering; nätverkssäkerhet; inbäddning av noder;

   Abstract : In recent years, the security of many corporate networks have been compromised by hackers who managed to obtain important information by leveraging the vulnerabilities of those networks. Such attacks can have a strong economic impact and affect the image of the entity whose network has been attacked. READ MORE

4. 13. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

   University essay from Umeå universitet/Företagsekonomi

   Author : Margot Descouens; Valentine Gerbault; [2021]
   Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

   Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

5. 14. Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Eligija Rukšytė; [2021]
   Keywords : corporate communication; LinkedIn; job advertisements; multimodal critical discourse analysis; corporate image;

   Abstract : Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. READ MORE

6. 15. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Cederberg; Sophie Johansson; [2021]
   Keywords : crisis communication; apology marketing; belief-driven consumer; transgression; social media; Business and Economics;

   Abstract : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. READ MORE