Essays about: "corporate image thesis"

Showing result 21 - 25 of 85 essays containing the words corporate image thesis.

1. 21. Ecodesign strategies in Small- and Medium Sized Companies

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Dylan Suijker; [2018]
   Keywords : Sustainable Development; Small and Medium Sized Businesses; Ecodesign; Motivations for Ecodesign; Ecodesign Methods and Tools;

   Abstract : The objective of this study is to find out how and why Small to Medium sized Enterprises (SME’s) practice ecodesign. This problem is investigated by conducting seven qualitative interviews with spokesmen from ecodesigning SME’s in The Netherlands. READ MORE

3. 22. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

   University essay from Umeå universitet/Företagsekonomi

   Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
   Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

   Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

4. 23. Constructing authenticity : A qualitative study of internal CSR communication

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Karl Köllner; Julia Hofvendahl; [2017]
   Keywords : CSR; Internal CSR communication; CSR programs; Authenticity; CSR from a marketing perspective.; CSR; Intern CSR kommunikation; CSR program; Autenticitet; CSR ur ett marknadsföringsperspektiv.;

   Abstract : The rapid increase of corporate social responsibility (CSR) has led to a large numbers of programs that have failed to meet the expectations of stakeholders (McShane & Cunningham 2012). The reason being that stakeholders are becoming more sceptical about firms true purpose for engaging in CSR activities (Arendt & Brettel 2010). READ MORE

5. 24. "A company is never better than its latest mistake" : A consumer perspective on crisis communication

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Hanna Jonsson; Josefin Davidsson; [2017]
   Keywords : crisis communication; situational crisis communication theory; consumer perspective on a crisis; SCCT; crisis management;

   Abstract : The existing literature has discussed crisis communication as a tool to minimise reputational damage to a company in the event of a crisis. The Situational Crisis Communication Theory (SCCT) provide guidelines for managers in times of crises on how to protect their reputational assets and their corporate image in specific crisis situations with a set of communication strategies. READ MORE

6. 25. Advancing Identities with YouTube

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alma Laihanen; Aaron Rosen; [2017]
   Keywords : Identity Projects; Identity Advancement; Symbolic Consumption; YouTube; Business and Economics;

   Abstract : This thesis explores the ways in which the social media channel of YouTube is utilized in advancing consumer identity projects. Specifically, the focus is on understanding how the videos of successful and popular YouTubers help consumers in pursuing their identity projects. READ MORE