Essays about: "cosmetics industry"

Showing result 26 - 30 of 49 essays containing the words cosmetics industry.

1. 26. Challenges related to Female Expatriation : The effect of organisational culture on the job satisfaction of female expatriates

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Charikleia Katsavria; Afra Ramazani; [2019]
   Keywords : Female expatriation; organisational culture; job satisfaction; glass-ceiling; clan culture; self-initiated expatriation;

   Abstract : In today’s globalised business environment, females are underrepresented in expatriate positions. The lower numbers of females in international assignments results from the glass-ceiling that is established within the organisational culture of MNCs. READ MORE

3. 27. Factors Driving Purchase Intention for Cruelty-free Cosmetics : A study of female millennials in Jönköping, Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Taima Alaouir; Robin Gustavsson; Nathalie Schmidt; [2019]
   Keywords : Purchase Intention; Cruelty-free; Cosmetic Industry; Altruism; Environmental Knowledge; Attitude;

   Abstract : Background: Ethical consumerism is no longer a niche market and consumers are increasingly aware of the power they have when purchasing ethical and believe they can make a change. Most corporations have realized the importance of being ethical and incorporate it into their business strategies. READ MORE

4. 28. Wild Seaweed Harvesting: "The Next Big Industry in Iceland”? Ways to encourage sustainable harvesting and improve the regulatory framework on seaweed

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Ásta Maack; [2019]
   Keywords : Wild Seaweed; Seaweed Havresting; Natural Resource Management; Regulatory framework; Seaweed Regulation; Iceland; Social Sciences;

   Abstract : Brown seaweed or macro-algae are multicellular plant-like organisms that inhabit various shores surrounding West-America and Northern Europe. Seaweed deliver highly important ecosystem services and provide habitats and shelter for other species, serving as a food source and take part in the nutrient recycling of Silica, Phosphorus and Nitrogen on land and in the sea. READ MORE

5. 29. Understanding Brand Avoidance Among Female Chinese Consumers : The driving forces behind negative consumption among female Chinese consumers

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Xiaonuo Liu; [2019]
   Keywords : Brand Avoidance; Anti-consumption; Chinese female consumers; Cosmetics industry;

   Abstract : The purpose of this study was to find the main drivers of brand avoidance behavior among Chinese female's cosmetics consumers. Based on Lee et al. (2009) and Knittel et al. (2016) model to do the research. READ MORE

6. 30. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Linnea Olsson; [2018]
   Keywords : Marketing Communication;

   Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE