Essays about: "cosmetics industry"

Showing result 31 - 35 of 49 essays containing the words cosmetics industry.

  1. 31. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
    Keywords : ;

    Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

  3. 32. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
    Keywords : marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

    Abstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE

  4. 33. Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Kim-Hoa Chau; Neringa Kudevičiūtė; [2017]
    Keywords : country of origin; country image; product-country image; China; cosmetics; attitudes; consumer ethnocentrism; purchase intention;

    Abstract : Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy. READ MORE

  5. 34. Why Do Consumers Avoid Certain Brands? : A Study of Brand Avoidance Within the Swedish Cosmetics Industry

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Amy Vong; Anna Hellberg; Joanna Melander; [2016]
    Keywords : Brand Avoidance; Anti-Consumption; Negative Brand Equity; Consumer-Brand Relationships;

    Abstract : Background - As of today, the positive forms of consumer-brand relationships have been intensively researched, whereas its counterpart has attained far less attention. Whilst current literature is focused on increasing positive brand equity, the knowledge of negative brand equity is sparse. READ MORE

  6. 35. What Can Be Learned About the Development of the Bulgarian Rose Oil Industry by Employing the Cluster Approach?

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Petar Georgiev; [2016]
    Keywords : economic growth; cluster; knowledge sourcing; innovation; Bulgaria; rose oil industry; Social Sciences; Business and Economics;

    Abstract : This academic work discusses the factors which affect the development of the Bulgarian rose oil industry by undertaking a cluster approach. The author identifies a list of central, literature-driven factors derived from cluster approaches, which hypothetically influence the abovementioned agglomeration of rose oil producers and related organizations and institutions. READ MORE