Essays about: "creative advertising strategy"

Showing result 6 - 8 of 8 essays containing the words creative advertising strategy.

1. 6. Unbundling Creativity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Henrik Lethagen; Erik Modig; [2008]
   Keywords : creativity; advertising; effectiveness; attitudes; intentions;

   Abstract : In today’s media landscape advertisers find it ever more challenging to break through the clutter of competing ads in order to shape consumers’ attitudes and intentions and move them to purchase. An alternative strategy to greater advertising spending may be more creative advertising, which has been proposed to promote advertising effectiveness. READ MORE

3. 7. B2B Relationships in the Advertisement Business : A Study of Advertising Agency-Client Relationships

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Tina Johansson; Martin Eklind; Martin Samuelsson; [2007]
   Keywords : Marketing Communication B2B Advertising;

   Abstract : Abstract In the complex business environments of today, firms are in need of external expertise in order to achieve a competitive edge. The increased complexity is partly due to technological devel-opment and facilitated global access affecting most markets. Therefore, marketing activities has increased importance in a firm’s core strategy. READ MORE

4. 8. Branding National Identity

   University essay from Lunds universitet/Sociologi

   Author : Anamaria Georgescu; Andrei Botescu; [2004]
   Keywords : Sociology; Sociologi; Social Sciences;

   Abstract : The following thesis, "Branding national identity", authored by Anamaria Georgescu and Andrei Botescu, attempts to develop a multidisciplinary perspective on a particularly new topic raised by marketing and advertising. Several theoreticians in the field discern the matter as a strategy of "fighting globalisation with its own weapons" (Simon Anholt, 2002). READ MORE