Essays about: "crm gap"
Showing result 1 - 5 of 13 essays containing the words crm gap.
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1. "How can tech startups enhance their customer retention and acquisition
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This research emphasizes the role of social media in customer acquisition retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping their strategies and effectively allocating resources to achieve consistentcommunication with their customer base. READ MORE
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2. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE
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3. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME
University essay from Göteborgs universitet/Graduate SchoolAbstract : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. READ MORE
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4. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment
University essay from SLU/Dept. of EconomicsAbstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE
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5. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE