Essays about: "crm in software"

Showing result 1 - 5 of 23 essays containing the words crm in software.

  1. 1. Customer segmentation in Retail: An Experiment in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Nagma Athar Memon; [2023]
    Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

  3. 2. A model for predicting the win propensity of new B2B opportunities across multiple companies

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Simon Persson; [2022]
    Keywords : CRM; B2B; Win propensity prediction; Sales; Supervised Learning; Machine Learning; CRM; B2B; Förutsägelse av affärsmöjligheter; Försäljning; Väglett lärande; Maskininlärning;

    Abstract : For a sales representative, a complex part of their work is determining the outcome of a potential deal with a customer. Most (if not all) processes today are based on guesses and gut feelings, making it hard to track progress. READ MORE

  4. 3. Is SaaS the new star employee of your company?

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Swapnajit Saha; [2022]
    Keywords : SaaS; CRM; ERP; software as a service; Swedish SMEs.;

    Abstract : Software-as-a-service (SaaS) has been around since the mid 2000's and is a practical option in contrast to the on-premise IT solutions where SMEs need to invest on purchasing or building their own IT infrastructures which means install the software themself, design the applications and have a whole IT division employed by the company to keep up with everything. Regardless of whether SaaS applications have been around for some time, SMEs actually have a ton of inquiries on whether these applications are a suitable choice for them. READ MORE

  5. 4. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahir Iqbal; Md Nazmul Khan; [2021]
    Keywords : ;

    Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE

  6. 5. Deployment failure analysis using machine learning

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Joosep Franz Moorits Alviste; [2020]
    Keywords : machine learning; log mining; log parsing; pipedrive; deployment failure analysis; failure analysis; classification; log files;

    Abstract : Manually diagnosing recurrent faults in software systems can be an inefficient use of time for engineers. Manual diagnosis of faults is commonly performed by inspecting system logs during the failure time. READ MORE