Essays about: "csr on brand"

Showing result 21 - 25 of 113 essays containing the words csr on brand.

1. 21. Environmental-oriented CSR communication and the attractiveness of employers : From a potential employee perspective

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Tobias Helgesson; Jonatan Petersson; [2021]
   Keywords : CSR; Communication; Environmental-oriented CSR; Attractiveness; Job advertisement; Employer attractiveness; Employer brand;

   Abstract : The purpose of this bachelor thesis was to extend the knowledge of how environmental-oriented CSR communication in job advertisements affects the attractiveness of employers from a potential employee perspective. The study was based on three theories, Employer brand, Social identity theory, and Signaling theory, and the concept of environmental-oriented CSR communication. READ MORE

3. 22. GREEN SKEPTICISM : How green intentions can lead to brown choices

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Linnéa Lundin; [2021]
   Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

   Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE

4. 23. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Mahabubul Alam; [2021]
   Keywords : Environmental sustainability; Green marketing; organic food; KRAV certificate; eco labeling; Small and medium-sized enterprises SME ; Corporate social responsibility CSR ; Sustainable development.;

   Abstract :  Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE

5. 24. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

   University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
   Keywords : sports marketing;

   Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

6. 25. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Hannah Kyller; Hedvig Thorson; [2021]
   Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

   Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE