Essays about: "csr on brand"

Showing result 16 - 20 of 113 essays containing the words csr on brand.

  1. 16. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anas Zarkawi; [2022]
    Keywords : CSR;

    Abstract : Brands implement some strategies in choosing the right marketing activitiesand engaging in CSR activities in order to build up a positive brand image inthe consumer's mind and to influence their perceptions. “CSR-brand fit” isthe level of matching between a company's objective and the implementedCSR activities. READ MORE

  3. 17. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felicia Eskils; Jennifer Gagner-Geeber; [2022]
    Keywords : CSR; Brand attitude; Sin industries; Defense industries; Congruence;

    Abstract : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. READ MORE

  4. 18. Controlling Social Sustainability in the Apparel Industry : A qualitative study of how Scandinavian apparel companies control social sustainability in their supplier networks

    University essay from Umeå universitet/Företagsekonomi

    Author : Annie Berg; Julia Swanemar; [2022]
    Keywords : Outsourcing; CSR; Social sustainability; Supply Chain Management; Apparel Industry; Code of Conduct; Measurement; Control; Responsible purchasing; audits; International standards; ILO; UN; workers rights;

    Abstract : The apparel industry is one of the first industries being criticized and publicly shamed for not taking enough social responsibility for the workers in their supply chain. Today, most of the apparel production takes place in developing countries such as Bangladesh, China, Cambodia and Vietnam. READ MORE

  5. 19. CSR communication within controversial businesses - a closer look at the fast fashion industry

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Isac Almqvist; Lucas Holmqvist Adolfsson; [2022]
    Keywords : CSR; CSR communication; Minimise harm and Maximise good; brand identity; brand communication; fast fashion; strategic communication. CSR; CSR-kommunikation; varumärkesidentitet; varumärkeskommunikation; strategisk kommunikation.; Social Sciences;

    Abstract : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. READ MORE

  6. 20. Don't Wash Your Greens: A study on CSR communication in e-commerce shipping and return policies

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Hanna Sundberg; Klara Rosenlind; [2022]
    Keywords : CSR communication; Greenwashing; E-commerce sustainability; Shipping and return policy; Service value;

    Abstract : With the increase in e-commerce, the fashion industry has a far more significant impact on the environment than we could ever realise. E-tailers' free-of-charge returns are fueling today's high number of product returns, which account for one fourth of total e-commerce emissions. READ MORE