Essays about: "culture influence on consumer behaviour"
Showing result 6 - 10 of 10 essays containing the words culture influence on consumer behaviour.
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6. The influences of physical environment of multi-brand fashion retail store on consumer's behavior
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable experience. READ MORE
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7. A study of Chinese consumers’ attitudes toward Volvo cars
University essay from Avd för företagsekonomiAbstract : Zhejiang Geely holding Co. succeeded in purchasing Ford Motor Co’s Volvo unit, which was the hottest news in the world in 2010. Volvo needs the Chinese potential car market; Geely needs Volvo cars’ advanced technology. READ MORE
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8. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE
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9. The Impact of Culture on Consumers' Propensity to Innovate and Susceptibility to Interpersonal Influences
University essay from Handelshögskolan vid Umeå universitetAbstract : ABSTRACT The increasing globalization of business provides a compelling reason for understanding the cultural context of consumer behaviour. Our thesis investigates the impact of culture on consumers’ propensity to innovate and consumers’ susceptibility to interpersonal influence that is divided into normative interpersonal influences and informational interpersonal influences. READ MORE
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10. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study
University essay from Ekonomihögskolan, EHVAbstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE