Essays about: "customer attitude"

Showing result 16 - 20 of 153 essays containing the words customer attitude.

1. 16. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : My Bui; Anh Tran; [2022]
   Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

3. 17. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

4. 18. The impact of technical debt on stress : A case study of a large Swedish company

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Simon Andersson; [2022]
   Keywords : Technical debt; stress; Human factors; Developer attitude;

   Abstract : Context: Technical debt, the process of introducing sub-optimal so-lutions for short-term profit at the expense of long-term effectiveness,is a new and upcoming research field and has been shown in multiplestudies to affect different human aspects, such as moral and affectivestates. Objectives: The aim of this study is to investigate how technicaldebt impacts stress in both developers and project managers. READ MORE

5. 19. "It feels like every company tries to spy on me" - A qualitative study on the underlying elements that drive customer attitudes towards data collection

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Rinata Atina Isho; Erica Timosson; [2022]
   Keywords : Personal data collection; big data; autonomy; trust; benefits;

   Abstract : Advancements in technology have proportionally brought the internet closer into our homes throughout the years. This has increased the awareness of data collection among consumers, establishing ethical and legal limitations for companies. The limitations imply that companies need permission from consumers to collect personal data. READ MORE

6. 20. Comparative Study of Mobile Payment Apps: Google Pay and PayPal using Nielsen’s Usability Heuristics

   University essay from

   Author : Lakshmi Srinidh Pachabotla; Cherishma Konka; [2022]
   Keywords : Google Pay; Heuristic Principles; Mobile Payment Apps; PayPal; Usability;

   Abstract : Mobile banking is a feature bringing customer transactions to the doorstep of mobile users by sitting at home. As the demand for mobile payment applications has increased, numerous payment applications are developed throughout the world. READ MORE