Essays about: "customer experience management IKEA"

Showing result 1 - 5 of 6 essays containing the words customer experience management IKEA.

  1. 1. Creative Concept or Watered-down Version?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Michelsen; Alice Beckman; [2019]
    Keywords : Format development; Store format; Concept store; Traditional format; Customer Experience; Store Performance Evaluation; IKEA; Clas Ohlson; Portfolio Management; Sales Cannibalism; Market Penetration; Touchpoints; Revived Image; Business and Economics;

    Abstract : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. READ MORE

  3. 2. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  4. 3. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Katharina Bierling; Alexandra Hagman; [2018]
    Keywords : Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

    Abstract : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. READ MORE

  5. 4. Managing digitalization with Dynamic Capabilities - A case study on how incumbent firms are building dynamic capabilities to address digitalization

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Billy Wiljén; Reza Khalaf Beigi; [2016-09-21]
    Keywords : IT management; dynamic capabilities; options; digitalization; resources; digital innovation;

    Abstract : Digitalization has a strong impact on all industries. The emergence of new technologies, also influences both society and the economy. For product developing firms this infer a need to respond to market change and innovation in product development. READ MORE

  6. 5. Values drive value when creating sustainable service business : A study of a medium-sized values-driven company: Löfbergs Lila

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Bo-Jacob Enquist; [2007]
    Keywords : Service Management; Sustainable business; Management Control;

    Abstract : This Master thesis investigates how values can drive value when creating sustainable business.Concepts like Corporate Social Responsibility (CSR) and Sustainable Development (SD) has in the last years become more and more accepted and therefore practiced in the business world. READ MORE