Essays about: "customer insights"

Showing result 26 - 30 of 371 essays containing the words customer insights.

1. 26. Unsupervised Clustering of Behavior Data From a Parking Application : A Heuristic and Deep Learning Approach

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Edvard Magnell; Joakim Nordling; [2023]
   Keywords : ML; Machine learning; clustering; unsupervised learning; deep learning; autoencoder; AI; artificial intelligence;

   Abstract : This report aims to present a project in the field of unsupervised clustering on human behavior in a parking application. With increasing opportunities to collect and store data, the demands to utilize the data in meaningful ways also increase. READ MORE

3. 27. A Predictive Analysis of Customer Churn

   University essay from KTH/Matematisk statistik

   Author : Olivia Eskils; Anna Backman; [2023]
   Keywords : Churn prediction; CRM; optimization; applied mathematics; machine learning; gradient boosting; random forest; logistic regression; insurance industry; Kundbortfall; CRM; optimering; tillämpad matematik; maskininlärning; gradient boosting; random forest; logistisk regression; försäkringsbranschen;

   Abstract : Churn refers to the discontinuation of a contract; consequently, customer churn occurs when existing customers stop being customers. Predicting customer churn is a challenging task in customer retention, but with the advancements made in the field of artificial intelligence and machine learning, the feasibility to predict customer churn has increased. READ MORE

4. 28. Consumer multichannel buying behavior under the pandemic

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Jingming Zhang; Xinyu He; [2023]
   Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

   Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE

5. 29. Unveiling the Digital Shift: Exploring the Changing Landscape of Work in Banking

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Elmas Memedovski; Ninos Keryakos; [2023]
   Keywords : Digitalization; Banking; Work; Structural Configuration; Employees; Digital Skills;

   Abstract : Background: The advent of digitalization has significantly impacted various aspects of society. Digitalization has aided in the growth of more ecologically friendly practices, and remote work hasreduced the usage of cars and lowered carbon emissions. READ MORE

6. 30. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE