Essays about: "customer shopping behaviour"

Showing result 6 - 10 of 30 essays containing the words customer shopping behaviour.

  1. 6. The Digital Transformation of the Swedish Retail Pharmacy Industry : A Case Study

    University essay from

    Author : Asha Kayima; Maja Sjöstrand; [2021]
    Keywords : Digitalisation; Customer Influence; Omni-channel; Value Creation; Swedish Retail Pharmacy;

    Abstract : Background: The Swedish retail pharmacy industry is a dynamic industry that has undergone many changes throughout the past decades. Presently, the pharmacy industry in Sweden consists of five nationwide pharmacy chains (Apoteket AB, Apotek Hjärtat, Kronans Apotek, Apoteksgruppen, and LloydsApotek), three strictly e-commerce pharmacy companies (Apotea, Meds, and Apohem), and 40 private players. READ MORE

  3. 7. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

    University essay from Umeå universitet/Företagsekonomi

    Author : Linn Gaddefors; Frida Tollqvist; [2021]
    Keywords : Social media; Uses Gratifications; Customer journey; Purchase intention;

    Abstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE

  4. 8. How Much Does It Cost? A quantitative study on the impacts of price presence and choice-set size in Online Grocery Checkout

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lazar Nesic; Carl Osterman; [2020]
    Keywords : Consumer behaviour; Online Grocery; Checkout; Attribute salience; Choice-process satisfaction;

    Abstract : Online Grocery Shopping is currently one of the fastest growing e-commerce sectors, with traditional grocery retailing further by far the largest retail sector in the physical market. While the design of online grocery stores has been the subject of numerous previous studies in retailing, the checkout process has been sorely neglected. READ MORE

  5. 9. Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Pierre Alefjord; Antonio Tortorici; [2020]
    Keywords : Rituals; Consumer rituals; Shopping center; Malls; Experiential marketing; Value creation; Customer experience;

    Abstract : Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement. READ MORE

  6. 10. Analysis of Customer Behaviours on Customer Reviews and Ratings

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Alkim Yetis; Erkut Kavak; [2020]
    Keywords : Customer reviews; e-commerce; customer behaviour; fashion industry; genderbased products; text-typed comments; content analysis; Kundrecensioner; e-handeln; kundbeteende; modebranschen; könsinriktade produkter; textskrivna kommentarer; innehållsanal;

    Abstract : With the rapid accretion of online shopping, online customer reviews have become a very essential source. An interpretation of this essential source is not fulfilled with every aspect since online customer reviews consists of unstructured information. READ MORE