Essays about: "customer shopping behaviour"

Showing result 21 - 25 of 30 essays containing the words customer shopping behaviour.

  1. 21. User centered analysis of customer behaviours in the fast moving consumer goods sector

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Caroline Schouenborg; Sarah Woodhouse; [2016]
    Keywords : User-centered design; scenario based design; personas; fast moving consumer goods; Technology and Engineering;

    Abstract : As digital solutions become a more integrated part of peoples’ everyday life, their purchasing patterns are changing. Today it is easier to research products and purchases can be performed anytime, anywhere. The change is apparent in most retail sectors but not as much in the fast moving consumer goods sector. READ MORE

  3. 22. Customers Sustainability Demand : A comparison between convenience goods and shopping goods

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Lisa Nilsson; Viktor Höjman; Patrick Elfqvist; [2015]
    Keywords : Sustainability; Sustainability demand; Customer attitude; Customer behaviour; Convenience goods Shopping goods;

    Abstract : In pace with a growing awareness among customers, so does the demand for sustainable products increase in various markets. Sustainability is even referred to become a mega-trend (Lubin & Esty, 2010). READ MORE

  4. 23. The Impact of Sustainability as a New Trend in the Fashion Industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Gabriella Åkerberg; [2015]
    Keywords : sustainability; sustainable fashion; environmental; eco fashion; ethical fashion; CSR; Technology and Engineering;

    Abstract : Problem definition Sustainability in fashion is one of tomorrow’s most important focuses but is not yet fully established in the industry, neither from the side of the business nor the customer. Customers’ statements tend to show an interest of sustainable fashion, but it is not quite so visible in the sales shares related to sustainable fashion products, which in turn can make sustainable fashion seen as a risky investment. READ MORE

  5. 24. Consumer behavior and public acceptance to the introduction of a congestion charge in Gothenburg.

    University essay from Internationella Handelshögskolan

    Author : Christian Loewe; Erik Hammar; Björn Åberg; [2013]
    Keywords : Congestion charge; traffic behaviour; consumer behavior; public acceptance; demographics;

    Abstract : Since the implementation of the congestion charge in Gothenburg on the first of January 2013, there has been a debate whether or not the congestion charge would harm the retail business. This concerns, in particular the retail stores located in the charging zone. READ MORE

  6. 25. An investigation of resources and competencies in rural retailers

    University essay from Institutionen för marknadsföring (MF)

    Author : Henric Gustavsson; Sofia Kokaćka; Sophia Lavasani; [2013]
    Keywords : resources; competencies; corporate entrepreneurship in SMEs; marketing in SMEs; services in SMEs; human capital in SMEs; social capital in SMEs.;

    Abstract : The last decades has demonstrated a decline in rural trade and an extensive closure of rural stores. As rural stores not only provide rural inhabitants with important service functions and groceries but also constitutes as the basis for a vivid countryside, it is of importance to preserve and develop these. READ MORE