Essays about: "customer shopping behaviour"

Showing result 16 - 20 of 30 essays containing the words customer shopping behaviour.

1. 16. Influence of Augmented Reality on Purchase Intention : The IKEA Case

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Krystof Raska; Tobias Richter; [2017]
   Keywords : augmented reality; ar; ikea; mobile applications; virtual reality; technology acceptance; purchase intention; consumer behavior;

   Abstract : Augmented reality (AR) allows the enrichment of the physical world by adding virtual computer-generated digital information in real time to it (Furht, 2014). This provides marketers with previously unimagined options for reaching out and engaging with customers. READ MORE

3. 17. The Evocation of Customer Emotions and its Effect on Purchase Behaviour in the Second-hand Retail Environment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ines Krikler; Katharina Heüveldop; [2017]
   Keywords : Customer Emotions; Second-hand Retail; Second-hand Shopping; Second-hand Culture; Purchase Behaviour; Stimulus-Organism-Response framework; S-O-R model; situational factors; personal factors; Second-hand Shopping Experience; Customer Emotional State; Mixed-method approach; Malmö; Sweden; Business and Economics;

   Abstract : Second-hand retailing has seen a considerable upswing in recent years. Customers rethink their attitude towards a more mindful way of consuming which makes second-hand shopping increasingly popular. This research study took the Stimulus-Organism-Response framework as a foundation leading to its first-time application in second-hand retailing. READ MORE

4. 18. Dimensions of Transcultural and Multicultural Marketing Campaigns

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Hiller Oscar; Katsavria Charikleia; [2017]
   Keywords : Transcultural marketing; Multicultural marketing; Social media; Social media selection;

   Abstract : Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. READ MORE

5. 19. The Formation of Customer Experience Through Offline-Online Channel Integration

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lea Brandhofer; Antonia Reinauer; [2016]
   Keywords : customer experience; omnichannel retailing; offline-online channel integration; the fusion of offline and online; Business and Economics;

   Abstract : The rise of e-commerce has a dramatic effect on physical stores and has also changed customer needs and behaviours with customers requiring both online and offline benefits in the shopping context. Offline-online channel integration, where online features are implemented in the physical store, has been introduced as a means for physical stores to react to the rise of e- commerce as it addresses the changed customer needs. READ MORE

6. 20. Possibilities and critical aspects of customer value creation through technological innovation in the checkout area of physical retail stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Stijn Dost; Claus Rietzschel; [2016]
   Keywords : value co- creation; customer experience; retail; mobile self-checkout; self-service technology; IKEA; consumer attitudes and behaviour; technology adoption; Business and Economics;

   Abstract : Purpose: Exploring the possibilities and critical aspects of mobile self-checkout to enhance value creation and customer satisfaction for physical retailer Research question: How can value be (co-)created between a big box retailer and its customers through a mobile self-checkout solution? Theoretical considerations: After the evaluation of the current literature in value (co-)creation, customer experience and self-service technologies, this research will contribute to these areas with the BOSS-model. This model is the result of the theoretical framework, which incorporates the gathered empirical data in order to become an extension of the existing theory in the previous mentioned area. READ MORE