Essays about: "customer-to-customer interaction"

Showing result 6 - 7 of 7 essays containing the words customer-to-customer interaction.

  1. 6. What's your story? : Stories' effect on corporate image

    University essay from Ekonomihögskolan, ELNU

    Author : Anna Bergstedt; Johanna Nilsson; [2010]
    Keywords : storytelling; corporate identity; image and experience industry;

    Abstract : To stand out in today’s fierce competition companies need to evolve their competitive skills. Many organizations have come to realize that it is not enough to only include individual products in the offering but one has to sell the whole company. READ MORE

  3. 7. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Företagsekonomi

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE