Essays about: "deductive approach on research"

Showing result 31 - 35 of 795 essays containing the words deductive approach on research.

  1. 31. Leaders, Followers, and AI Technostress : A study on how leaders can mitigate AI implementation related technostress through transformational leadership and employees ’ engagement

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Hazem Htahet; Erik Johansson; [2023]
    Keywords : AI Implementation; Followers; Technostress; Transformational Leadership;

    Abstract : The purpous of this qualitative study is to spotlight some of the followers/employess technostress concerns associated with future AI implementation in one of the Swedish public centers. The methodology used in this research is a deductive approach and primary data was collected by conducting nine semi-structured interviews with followers /mployess working at a social care center in Växjö Municipality, Sweden. READ MORE

  3. 32. Perceptions and Adoption of Cryptocurrencies in the Aftermath of the Greek Financial Crisis. A Study on the Region of Eastern Macedonia and Thrace

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Stavros Apostolopoulos; [2023]
    Keywords : Cryptocurrencies; Financial crisis; Greece; Eastern Macedonia and Thrace; Consumers; Business owners;

    Abstract : This research study investigates the potential of cryptocurrencies in alleviating the consequences of the financial crisis and identifying new avenues for economic development in Eastern Macedonia and Thrace, Greece. It is motivated by the significant economic downturn experienced by Greece following the 2008 financial crisis, which led to a risk of bankruptcy and a drastic reduction in GDP per capita, with the consecutive implementation of capital controls further disrupting the financial transactions in the country. READ MORE

  4. 33. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  5. 34. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofia Alm; Rebecca Åbom; [2023]
    Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

  6. 35. Board diversity, an unsolvable problem? : A comprehensive study about Swedish and Danish listed companies on how board diversification affects a performance measure.

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Jonathan Nagy; Oscar Gustavsson; [2023]
    Keywords : Gender quotas; Sweden; Denmark; Tokenism; Research and Development; Earnings per share volatility; Growth in earnings per share volatility; Diversity; Board of directors; Fraction of women; EU directive 2022 2381 ; Könskvotering; Sverige; Danmark; Tokenism; Forskning och utveckling; Vinst per aktie volatilitet; Tillväxt i vinst per aktie volatilitet; Mångfald; Styrelse; Andel av kvinnor; EU-direktiv 2022 2381 ;

    Abstract : On the surface, Sweden and Denmark are two similar countries, but behind the closed boardroom doors, things look different. These two countries have chosen different approaches to achieving their goals and the diversification within the boards differs markedly. READ MORE