Essays about: "differentiation marketing strategy"

Showing result 16 - 20 of 24 essays containing the words differentiation marketing strategy.

  1. 16. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

    University essay from Institutionen för ekonomi och företagande

    Author : Katharina Sonnleitner; [2011]
    Keywords : destination image; destination marketing; destination branding; Austrian National Tourist Office;

    Abstract : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. READ MORE

  3. 17. Differentiation strategies in the fashion industry.

    University essay from Ekonomihögskolan, ELNU

    Author : Jacqueline Baykal; Marjorie Delagarde; [2011]
    Keywords : Differentiation strategies; fashion industry; attract customers;

    Abstract : This essay looks at the various differentiation strategies for a company in the fashion industry. The chosen fashion company for this study is Zara. The reason for this is that Zara is a relatively new company which has grown quickly and today has a big market share. READ MORE

  4. 18. Branding as a tool within internationalization

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Tritarn Wattanasit; Pimolbun Panglad; [2010]
    Keywords : Internationalization; Globalization; International business; Brand; Branding; Brand management; Global branding;

    Abstract : Nowadays global market is quite attractive for high competition environment.  First is to reduce risks and uncertainties of the business in their home countries. Second is to exploit the growing global market for goods and services which can lead to economies of scale and the increasing of market share. READ MORE

  5. 19. Does experiential marketing affect the behavior of luxury goods' consumers?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Elsa Snakers; Elise Zajdman; [2010]
    Keywords : marketing experiential marketing affect luxury;

    Abstract : Nowadays we are in a very competitive market where products have all very sustainable competitive advantages. It is difficult to find the difference between products. Finding a new way to reach this advantage of differentiation from one to another is becoming the key issue for companies to survive in this context. READ MORE

  6. 20. External factors impacting firms marketing strategies : - A study of Swedish clean-tech firms

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Mattias Hedin; Thérése Carlbrant; [2010]
    Keywords : Strategy; clean tech; barriers; product market scope;

    Abstract : It is said that eco innovation is the future of Europe’s competitiveness and by that Swedish companies face an exciting opportunity within the field of clean tech. This industry is expected to continue growing worldwide but Swedish companies still have a low export rate even though they have great potential due to their advanced technology. READ MORE