Essays about: "differentiation marketing strategy"

Showing result 6 - 10 of 24 essays containing the words differentiation marketing strategy.

  1. 6. The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Amanda Claesson; Albin Jonsson; [2017]
    Keywords : Content marketing; marketing strategies; digital marketing; online marketing; branded content;

    Abstract : Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. READ MORE

  3. 7. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sara Göransson; Johanna Kristoffersson; Daniel Ýmir Rigollet; [2016]
    Keywords : Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands;

    Abstract : Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile marketing has evolved, along with methods such as push notifications. READ MORE

  4. 8. How can catering businesses achieve competitive advantages in Chinese market : Using service differentiation strategy as marketing strategy

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Yuanjia Bao; Yanqing Li; [2016]
    Keywords : Differentiation Strategy; Service Differentiation; Compet- itive Advantage; Humanistic Management; Human Capital Resource; Customer relationship management;

    Abstract : .... READ MORE

  5. 9. Coping with institutional constraints with evidence from micro enterprises in Tanzania : What strategies taxi entrepreneurs use to increase sales in Moshi

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Ellika Olsson Aas; Frida Schelin; [2013]
    Keywords : institutions; transaction cost; service management; Moshi; Tanzania; Taxi business; entrepreneur; MSE;

    Abstract : The emerging countries experience constraints for economic development and the institutional environment often appear burdensome for micro- and small enterprises (MSE). A favourable institutional environment reduces transaction costs, creates incentives for development and sustainability of enterprises. READ MORE

  6. 10. Panos Emporio, Extending the Brand

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Mona Hashemi; Hadeel Hajem; [2012]
    Keywords : brand image; brand identity; brand equity; brand extension; horizontal brand extension; costumer attitudes; loyalty;

    Abstract : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. READ MORE