Essays about: "dimensions of product"

Showing result 1 - 5 of 262 essays containing the words dimensions of product.

1. 1. Comparative Study of the Role of Digital Technologies in Implementing Circular Economy Practices in Product-Service Systems (PSS) : An Analysis Across Varying Organizational Scales

   University essay from KTH/Produktionsutveckling

   Author : Ajay Surya Gnaneswaran; [2024]
   Keywords : Product Service Systems; PSS; Circular Economy; CE; Digital Technology; DT; Industry 4.0; Circular Strategies; Barriers and Opportunities; Qualitative; Product-tjänste system; PSS; Digitala Teknologier; DT; Cirkulär Ekonomi; CE; Cirkulära Strategier; Industri 4.0; Utmaningar och Möjligheter; Kvalitativ.;

   Abstract : This thesis investigates the integration of digital technologies (DT) within Product-Service Systems (PSS) and their role in promoting Circular Economy (CE) practices. Despite increasing recognition of digitalization in industries with PSS offerings, research on DT as a catalyst for CE, especially across organizations of various sizes, remains limited. READ MORE

3. 2. Enhancing mobile advertising through 3D and AR

   University essay from Uppsala universitet/Industriell teknik

   Author : Erik Linnarson; [2023]
   Keywords : 3D; AR; Advertising;

   Abstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE

4. 3. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

5. 4. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

6. 5. Exploring Young Adults' Relationship to Forest Visits in Sweden: A Grounded Theory Study with Implications for Policy Planning

   University essay from Lunds universitet/Socialmedicin och global hälsa

   Author : Helena Gullberg; [2023]
   Keywords : Forest visits; Young adults; Adolescents; Outdoor recreation; Policy Planning; Policy Implementation; Mental Health; Medicine and Health Sciences;

   Abstract : Background: Mental illness is a significant public health issue among young adults in Sweden, who are also spending less time in nature despite its proven positive health effects. However, there is limited research on young adults’ relationship with forest visits from a mental health perspective. READ MORE